Year
2023
Client
MK Sportscars
Category
Creative Direction
Product Duration
2+ Years
With a focus on storytelling over sales, MK’s Instagram following was grown to over 45,000 through a tailored mix of dynamic visuals, community engagement, behind-the-scenes content, and curated reel strategies. Strategic hashtags, visually consistent posts, and emotionally engaging videos drove steady organic growth and positioned MK as a leader in their niche.
From concept to execution, all visual elements of new car launches — including photography, video production, and social rollouts — were directed and produced in-house. High-impact imagery combined with cinematic video content was used across channels to ensure every launch had impact, consistency, and momentum. Creative direction was aligned across print, web, and digital ads for full-spectrum cohesion.
Beyond content, full oversight of the creative department meant managing everything from campaign planning to internal workflow systems. Assets were delivered across web, email, socials, and packaging, while maintaining a consistent tone and quality. This role also included managing collaborations (including creators like Hacksmith Industries), creating marketing materials, and constantly evolving the visual brand language to align with wider business goals.
At MK Sportscars, I developed and executed email marketing campaigns that aligned tightly with product launches, seasonal promotions, and community engagement efforts. With a blend of strong copywriting, responsive design, and segmented targeting, the campaigns consistently drove above-average open and click-through rates. Every newsletter was built with intention — to tell a story, guide customers through the MK journey, and ultimately convert interest into loyalty and sales.
